Overstock.com to relaunch Bed Bath & Beyond website after $21.5M deal

Overstock.com completed its $21.5 million purchase of Bed Bath & Beyond’s brand name, intellectual property and ecommerce platform Wednesday after a US bankruptcy judge approved the deal.

Within the next week, Overstock plans to re-launch the Bed Bath & Beyond domain in Canada, followed weeks later by the re-launch of a refreshed website, mobile app, and loyalty program in the US.

US Bankruptcy Judge Vincent Papalia approved the sale at a court hearing in Newark, NJ, saying that he was “gratified” to see a bidder emerge that would preserve Bed Bath & Beyond’s brand.

Overstock emerged as the winning bidder for the company’s intellectual property in a deal worth $21.5 million, court filings showed. Bed Bath & Beyond stores and inventory are not part of the deal.

Once a storied retailer, Bed Bath & Beyond filed for Chapter 11 bankruptcy protection in April after struggling for years with dwindling sales and a failed merchandising strategy.

Bed Bath & Beyond is hosting a separate auction for its Buy Buy Baby chain, which sells products for infants and toddlers. The Buy Buy Baby assets have attracted interest from investment firms Go Global Retail and Sixth Street Partners, according to media reports.

Bed Bath & Beyond is also making good progress in winding down its store footprint, and it is finalizing hundreds of lease transfer agreements after a successful lease auction yesterday, the company’s attorney, Emily Geier, told Pappalia.

Bed Bath & Beyond’s negotiations with its lenders have not gone as smoothly, and the company was in court Wednesday to defend the $240 million loan it took out at the start of its bankruptcy case. A group of junior bondholders alleged Tuesday that the bankruptcy loan was based on inaccurate financial information, causing Bed Bath and Beyond to borrow more money than it needed and eroding potential repayments for junior creditors.

The company’s lawyers defended the bankruptcy loan, saying that it was negotiated in good faith and provided necessary funding for an organized sale of its assets.