HUGO BOSS unveils NovaPoly — an progressive recycled polyester yarn co-developed with the corporate’s suppliers Jiaren Chemical Recycling and NBC LLC. Holding the trademark and unique utilization for the primary yr, HUGO BOSS goals to set new business requirements and plans to license NovaPoly throughout the style sector sooner or later. As a part of the corporate’s BOSS THE CHANGE initiative, the primary BOSS Inexperienced merchandise that includes NovaPoly shall be launched globally in October 2025.
Whereas at the moment solely out there for the manufacturers BOSS and HUGO, the corporate is actively working in direction of a licensing mannequin to make the progressive fiber accessible to a broader vary of business companions shifting ahead. NovaPoly is made out of textile waste generated throughout clothes manufacturing in addition to the post-consumer part. It’s enhanced with a pure additive that mimics the pure behaviour of fibres within the setting, making it degradable. This innovation helps HUGO BOSS’ strategic goal to combat microplastics — a key pillar of the corporate’s sustainability technique. NovaPoly enhances HUGO BOSS’ current efforts in creating options to polyester and polyamide fibers, like the corporate has achieved beforehand within the partnership with HeiQ AeoniQ.
Merchandise containing NovaPoly shall be out there on-line, in BOSS shops and at chosen wholesale retail companions globally beginning October 2025. As a part of the Spring/Summer season 2026 assortment for BOSS Inexperienced, the yarn shall be built-in into chosen efficiency put on items.
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