For Donald Glover’s debut Genius assortment, the polymathic artistic juggernaut reinterprets the model’s elevated mountain codes for top summer time in Southern California, fusing perform, function, and chic design in a confident assemblage of laidback items. Below the celebrated author, director, actor, comic, and musician’s stewardship, the model’s alpine roots discover surprising widespread floor and a heightened warm-weather aesthetic below the sun-drenched orange groves of Gilga Farm.
“Functionality is key — it’s something that connects the world of Gilga and Moncler, we both create for real-world usefulness. The sleeping bag is one of the first products Moncler ever made, which inspired our sleeping bag jacket, but also led to a collection of summer fits grounded in real value.” — Donald Glover
Donald Glover’s debut Genius assortment for Moncler blends the model’s alpine heritage along with his Gilga Farm ethos, fusing performance, humour, and summer-ready design.
Impressed by real-world utility, the road options light-weight layers, playful graphics, and nature-toned palettes, anchored in storytelling, function, and a dreamy marketing campaign that includes Monduck.
Recognized for genre-blending initiatives like Atlanta, his musical persona, Infantile Gambino, and his potential to merge the surreal with the honest, Glover infuses the whole lot he touches with a definite humorousness and an offbeat, subversive attraction. Based in 2023, Gilga Farm — an operational farm and ideation sanctuary in Ojai, California, the place creatives can collect organically and sow new concepts — evokes a collaboration formed by poetry and function. His mantra, “The world revolves around your usefulness. Use that to move into what you are,” frames his ready-to-wear foray, reflecting a philosophy of magnificence by means of utility.
THE COLLECTION: A WORLD OF USEFULNESS Impressed by the creativity discovered on Gilga Farm, a lineup of sturdy, refined items transitions from discipline to avenue with understated magnificence. Moncler’s repute for technical excellence meets Glover’s human strategy to storytelling and design to create a world the place rugged supplies, sensible silhouettes, and delicate shade palettes work in tandem.
The orange — an emblem of Gilga — seems all through the gathering as the emblem and referenced within the citrus palette. Moncler’s signature comic-style mascot, Monduck, is reinterpreted as a farmer in playful graphics splashed throughout the gathering.
The gathering options trans-seasonal layers, however is geared in direction of summertime. Cloudlike down outerwear and quilted vests impressed by Moncler’s Mountain DNA are layered over workwear impressed items and shorts for a SoCal twist. With its palette of sun-washed pinks, lotions, oranges, and blues, the gathering evokes clear skies and sunsets over Gilga Farm’s citrus groves. Materials are light-weight and convey a pure really feel — cottons, technical linen canvas, and wool-cashmere knits. A heavy suede jacket in burnt orange is joined by light-weight nylon ripstop windbreakers. In signature Glover fashion, the gathering sings with vibrant notes and surprises: a hero cover jacket that turns into a sleeping bag for nights below the celebrities. Sensible parts like gardening hats and durable sandals anchor every look in function, whereas outsized silhouettes, tech materials, humorous patches and eccentric particulars inject a contemporary youthfulness. An interpretation of the Moncler Trailgrip Vela sandal is available in a easy and utilitarian leather-based and cotton ribbon kind, out there in white, with pale pink Vibram sole. Gear for wandering minds and grounded toes.
‘GOODNIGHT GILGA. MORNING MONCLER!’ Impressed by Moncler’s design heritage and its first product being a sleeping bag, mixed with Donald Glover’s perception within the significance of human care and sleep, the gathering marketing campaign options sunset-to-sunrise lighting and caricature graphics reinterpreting Moncler’s iconic Monduck mascot by means of animated vignettes, signed off by the voice of Donald. His earliest reminiscence of Moncler remembers the animated care label discovered inside his first Moncler jacket, these labels characteristic Monduck’s playful garment washing directions and have turn out to be a model signature.
In a dreamlike video quick, a cartoon Glover drifts off to sleep at Gilga Farm and wakes in a stylized Moncler mountain panorama — an allegory for the merging of two distinct however symbiotic worlds.
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