Supply Vogue, the main vacation spot for accountable sourcing and style innovation, has launched a landmark report tackling one of many style business’s most urgent however least addressed points: overproduction.
Supply Vogue’s new report, Do We Actually Have to Produce So A lot?, reveals style’s overproduction disaster—80–150 billion clothes made yearly, with as much as 40 per cent unsold.
It urges manufacturers to undertake on-demand manufacturing, round design, resale, and co-creation to chop waste and enhance margins.
The report requires a shift to smarter, leaner, and extra sustainable fashions.
Titled “Do We Really Need to Produce So Much?”, the report—developed in collaboration with retail futures consultancy Insider Traits—provides a data-rich exploration of the size, causes, and penalties of overproduction. It presents forward-thinking options for manufacturers seeking to stay aggressive whereas decreasing waste and environmental affect. The total report is now out there for obtain at Supply Vogue – Overproduction Report 2025.
Overproduction: A Expensive and Widespread Situation
The report reveals that the worldwide style business produces between 80 and 150 billion clothes yearly—but as much as 40% stay unsold, regularly ending up in landfill, incineration, or markdown bins. Regardless of the environmental and monetary toll, only one% of style manufacturers are actively working to scale back manufacturing volumes.
A New Blueprint for Vogue
Quite than merely highlighting the issue, the report presents actionable fashions already being piloted by main manufacturers and retailers:
On-Demand Manufacturing – Producing solely what is required, when it’s wanted, to get rid of extra inventory. Round Design – Creating clothes designed to be reused, repaired, or recycled, thereby extending their lifecycle. Retail-as-a-Service – Shifting from possession to entry fashions similar to rental, resale, and subscription. Collaborative Creation – Co-designing with customers to make sure relevancy and cut back waste.
Because the report states, “Brands can reduce production without reducing profit. In fact, in many cases, it increases margins and strengthens consumer trust.” The publication consists of case research from manufacturers already implementing these approaches, demonstrating industrial viability alongside sustainability positive factors.
A Turning Level for Retail
The report arrives at a pivotal second for style, because the business faces shifting client expectations, financial uncertainty, and rising strain from each regulators and buyers.
Suzanne Ellingham, Sourcing Director at Supply mentioned, “This report highlights the uncomfortable truth behind retails success — that excess production is built into the model with volume is the only way to increase profits. As we approach 2025, companies must question not only how they produce, but how much, and how they deal with . There are real over production and excess. Opportunities for those willing to embrace a leaner, smarter, more circular future.”
Observe: The headline, insights, and picture of this press launch might have been refined by the Fibre2Fashion workers; the remainder of the content material stays unchanged.
