The Lyst Index for Q1 2025 has topped Spanish luxurious trend home Loewe because the world’s hottest model amid a turbulent begin to the style 12 months marked by sweeping artistic director adjustments throughout main homes. Loewe displaced Miu Miu, which got here in second, adopted by Saint Laurent, Coach and Prada on the third, fourth and fifth positions.
Loewe surged to the highest following Jonathan Anderson’s departure, fuelling a 38 per cent spike in searches as buyers rushed to purchase items from his closing assortment. The transfer additionally positions him to succeed Kim Jones at Dior Males’s, whereas Proenza Schouler’s Jack McCollough and Lazaro Hernandez step in at Loewe.
Loewe topped The Lyst Index for Q1 2025 amid sweeping artistic director adjustments throughout main trend homes.
A 38 per cent spike in demand adopted Jonathan Anderson’s exit.
Chloé and COS entered the highest 10, whereas On debuted, fuelled by movie star endorsements.
Celine’s flared denims led product searches, and Uniqlo set a report for affordability.
The quarter witnessed a reshuffling of artistic management, dubbed ‘fashion’s switch window’, with adjustments at Chanel, Gucci, Bottega Veneta, Celine, Jil Sander, and Maison Margiela. Notably, Louise Trotter grew to become the one feminine artistic head at a Kering-owned label.
Chloé returned to the highest 10 for the primary time because the Lyst Index started, on account of Chemena Kamali’s archival revivals and the recognition of its Mini Ruffled Costume—ranked tenth among the many quarter’s hottest merchandise, Lyst mentioned on its web site.
In a breakthrough for mass trend, excessive avenue label COS entered the highest 10, pushed by a 44 per cent surge in demand and the viral success of its barrel-leg trousers—this quarter’s sixth hottest merchandise.
Newcomer On additionally debuted within the Index, transitioning from a sneaker model right into a fashion-forward participant, backed by high-profile collaborations and endorsements from Zendaya and Roger Federer. Searches for On rose by 50 per cent this quarter.
Amongst product highlights, Celine’s Marco flared denims—worn by Kendrick Lamar on the Tremendous Bowl—topped the record after a 412 per cent soar in searches. In the meantime, Uniqlo’s colored socks grew to become probably the most inexpensive product ever to enter the Index at $3.90.
Paraboot’s 80-year-old Michael sneakers noticed a 226 per cent YoY search rise, reflecting the continued shopper curiosity in heritage items, whereas the ‘sneakerina’ pattern surged with Puma’s Speedcat Ballet, driving a 1,300 per cent improve in searches for ballet sneakers.
Manufacturers gaining momentum embody Duran Lantink, newly appointed artistic director at Jean Paul Gaultier, and Dries Van Noten, now underneath Julien Klausner’s artistic lead, each benefitting from renewed media buzz and elevated shopper curiosity.
The quarterly report, compiled by trend search platform Lyst, displays purchasing behaviours from over 160 million international customers, combining search knowledge, gross sales, product views, and social media engagement.
