Spanish luxurious style home Loewe has integrated the brand new Citrea material line—developed by textile innovators Pyratex and Orange Fiber—into its Paula’s Ibiza 2025 assortment. This modern material is made by the Italian firm Orange Fiber from a fibre derived from citrus peel agri-waste.
“Loewe has chosen our material to create an amazing, draped top for the Paula’s Ibiza 2025 collection,” Orange Fiber mentioned in a submit on its official LinkedIn account.
Loewe has featured Citrea material—created by Pyratex and Orange Fiber—in its Paula’s Ibiza 2025 assortment.
Constructed from Sicilian citrus peel agri-waste, the sustainable fibre is mixed with wooden pulp to supply Tencel Restricted Version x Orange Fiber Lyocell yarn.
Absolutely traceable and European-made, the material displays a brand new imaginative and prescient of luxurious mixing sustainability with innovation.
The material innovation stems from the considerable citrus waste generated in Italy—over 700,000 tonnes of orange peels discarded yearly after juice extraction. This agri-waste is collected moist or sun-dried in Sicily, totally cleaned, and processed to extract cellulose.
The ensuing fibre is mixed with wooden pulp utilizing a low-impact methodology akin to the manufacturing of Tencel, leading to a sustainable Lyocell yarn branded as Tencel Restricted Version x Orange Fiber.
As soon as produced, the yarn is spun in Italy and transported to Portugal, the place it’s knit and completed by Pyratex. The result’s a 100 per cent traceable material produced totally in Europe, the place citrus agri-waste successfully replaces a part of the virgin wooden pulp.
“The Pyratex Citrea fabric collection, centred on the reuse of citrus agricultural waste, aligns with our Spanish and Mediterranean identity. It represents a new concept of luxury, based on the harmony between sustainability and technological innovation,” Pyratex mentioned in a LinkedIn submit.
