This Spring-Summer season 2025, Weekday formally transforms right into a inventive multi-space vacation spot – welcoming Monki underneath its roof alongside Low-cost Monday, unique drops, second hand, and extra. Collectively, these culture-driven manufacturers will proceed to evolve with the now and embrace the numerous true expressions of youth – all day, each day.
Weekday launches a inventive multi-space for Spring-Summer season 2025, uniting Weekday, Monki, Low-cost Monday, second-hand trend, and unique drops underneath one roof.
Celebrating youth tradition and self-expression, the marketing campaign ‘EVERYTHING NOW’ highlights creativity, identification, and elegance.
First shops open in Stockholm, with extra cities to observe in 2025.
The launch marketing campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED”, marks the start of Weekday’s new chapter, showcasing that the whole lot it’s worthwhile to categorical your self is true right here. Being a celebration of youth tradition in movement, the marketing campaign spotlights those that stay life to the fullest and see each day as a canvas, stage or second to precise who they’re. Weekday is their platform for switching moods, making an attempt on new identities, taking part in with aesthetics and feeling completely free. However what you put on is just the start, in addition to garments and types, Weekday additionally brings inventive vitality to life.
This can be a area the place particular person expressions unfold, and join, fueled by the boldness that right now has no guidelines – solely potentialities. Nothing is left unexpressed.
Faces of right now, icons of tomorrow
Fronting the marketing campaign are the multi-talented Weekday muses: Raya Martigny, Jolagreen23, Lennon Gallagher, Rose Grey and Tess McMillan. Every of them blends Weekday, Monki and Low-cost Monday into their very own type language, intensifying the various expressions of all three manufacturers. As artists, creators and cultural voices, they mirror a era that by no means stops experimenting with type and self-expression, at all times in pursuit of what might be.
Capturing this vitality is photographer and director Richie Talboy, whose cinematic lens attracts viewers right into a layered, dynamic world the place each body tells a narrative inside a narrative.
The brand new Weekday exists to encourage a era that’s by no means static – and we’re right here to offer them the area, the manufacturers, and the boldness to precise who they need to be right now. And to discover each model of who they could grow to be tomorrow.
Kim Holm, Managing Director at Weekday
Welcome to Weekday
With the launch of the Weekday inventive multi-space, we introduce a curated world the place tradition, type and road trend come collectively. This area brings collectively our manufacturers – Weekday, Monki and Low-cost Monday – together with second-hand trend, unique drops and extra, all underneath one roof. Every model retains its personal distinct identification whereas creating synergies for the inventive era. But it surely doesn’t cease on-line.
Our first multi-brand retailer is already open in Stockholm (Götgatan), with Hamburg (Mönckebergstrasse), Vienna (Mariahilfer Strasse), Paris (Rue de Rivoli) and Aarhus (Guldsmedgade) set to observe in 2025. These are the primary steps in increasing the expertise into bodily areas, with extra to come back.
The brand new Weekday invitations our neighborhood to discover who they’re right now, with the liberty to evolve day-to-day, week by week, season by season. A shared area for extra selection, extra creativity, extra neighborhood.
WEEKDAY is a inventive multi-space that includes Weekday, Low-cost Monday, Monki, unique drops, second hand and extra. A mixture of culture-inspired manufacturers that evolve with the now and embrace the numerous true expressions of youth. WEEKDAY is greater than trend — it’s a platform for moods, moments, and tradition in movement. Based in 2002, WEEKDAY presents a consistently evolving expertise with shops throughout 16 nations and delivery to 82 markets worldwide — connecting the following era to type, tradition, and creativity.
Word: The headline, insights, and picture of this press launch could have been refined by the Fibre2Fashion workers; the remainder of the content material stays unchanged.
