British luxurious trend home Burberry has launched its first digital scarf strive on expertise as a part of the ‘Wrapped in Burberry’ vacation marketing campaign, which is made utilizing the newest in internet 3D and augmented actuality (AR) expertise.
The brand new expertise encourages clients to just about discover Burberry’s iconic scarves and visualise how the model’s best-known accent will look. It has been developed in partnership with WANNA, a number one supplier of AR and 3D experiences for luxurious manufacturers, Burberry stated in a press launch.
Burberry has launched its first digital scarf try-on expertise in its ‘Wrapped in Burberry’ vacation marketing campaign.
Partnering with AR supplier WANNA, the immersive expertise lets clients view iconic Burberry scarves in real-time, with over 50 types and two basic choices.
Obtainable on-line and in choose shops, clients can share pictures and immediately entry product pages for purchases.
The digital scarf strive on is out there on-line on Burberry’s official web site and in chosen shops. Prospects can use their cell phone digital camera to expertise the headscarf styled on themselves in actual time.
A wide range of scarves, together with the model’s cashmere Burberry verify and an alpaca wool scarf with Burberry lettering, can be found to strive on by the digital expertise. The scarves are exhibited of their full color palette, leading to over 50 distinctive scarves for purchasers to find whereas on the go or from the consolation of their very own houses. The expertise additionally contains two basic styling choices, folded over or mendacity loosely across the neck, to permit customers to personalise their look.
The expertise additionally permits clients to take images of themselves whereas sporting the digital scarves and features a direct hyperlink to Burberry’s scarf product pages.
“Burberry’s virtual scarf try on experience is an exciting offering that speaks to our British heritage and digital innovation. Recognised globally as a symbol of British luxury, our scarves have protected people from the weather for decades. With this new shopping experience, we are delighted to help our customers find the perfect Burberry scarf to keep them warm this festive season,” stated Joshua Schulman, chief government officer of Burberry.
