Snoop Dogg has develop into a “co-owner and investor” of Welsh soccer membership Swansea.
The previous Premier League membership, which performs within the English second division, didn’t disclose monetary particulars in Thursday’s announcement, which shines a highlight on one more unheralded group from Wales after Wrexham’s well-documented journey.
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” the American rapper and leisure icon stated within the announcement.
“The story of the club and the area really struck a chord with me,” he added. “This is a proud, working-class city and club. An underdog that bites back, just like me.”
Snoop Dogg, who has greater than 88 million Instagram followers, helped launch the group’s 2025-26 dwelling shirt final weekend.

The membership possession group added: “To borrow a phrase from Snoop’s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club’s reach and profile.”
Luka Modric, who just lately signed with AC Milan from Actual Madrid, joined Swansea’s possession group in April.