Mark Zuckerberg plans to integrate AI technology ‘into every single’ Meta platform

Mark Zuckerberg told executives Thursday that AI tools will soon be integrated “into every single one” of Meta’s products.

The Facebook founder demonstrated during an all-hands meeting how the ChatGPT-like features will modify user photos via text prompts on Instagram and create emoji stickers for messaging services such as WhatsApp.

Zuckerberg also plans to implement various chatbots that would range in capabilities and could converse with users in different personas, according to a summary of the session.

Though most of the AI tools will be designed for consumers, some of them will be reserved for internal use, including a productivity assistant called Metamate that could answer queries and perform tasks based on information from company systems.

“In the last year, we’ve seen some really incredible breakthroughs — qualitative breakthroughs — on generative AI and that gives us the opportunity to now go take that technology, push it forward, and build it into every single one of our products,” Zuckerberg said in a statement to Axios.

Facebook CEO Mark Zuckerberg speaks at the Paley Center in New York, Oct. 25, 2019.
Meta CEO Mark Zuckerberg speaks at the Paley Center in New York on Oct. 25, 2019.

Meta announced last month that it was testing tools that use AI to generate image backgrounds and variations of written copy for its ad campaigns.

The company has been slow to roll out AI tools compared to other major tech companies, such as Google, Microsoft and Snapchat, the latter of which launched a social chatbot tool earlier this year.

The new AI push will work to expand the Metaverse, which has been struggling since it was released last year.

An avatar image of Meta CEO Mark Zuckerberg presenting at the company’s Connect conference in October 2022.
An avatar image of Zuckerberg was presented by Meta at a company conference in Oct. 2022.

Meta Headquarters, corporate campus in Menlo Park, California.
Meta Headquarters in Menlo Park, California on Nov. 6, 2021.

Zuckerberg told executives Thursday that he was not intimidated by Apple’s tiptoe into virtual reality, which made waves after the tech company unveiled its whopping $3,499 mixed-reality headset Monday.

The Vision Pro, which features a glass screen with 4K resolution displays for each eye on an aluminum alloy frame, rivals Meta’s much cheaper Quest 3 headset set to be released later this year for just $499.

“By contrast, every demo that [Apple] showed was a person sitting on a couch by themself,” Zuckerberg told The Verge.

“I mean, that could be the vision of the future of computing, but like, it’s not the one that I want.”

With Post wires

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𝗖𝗿𝗲𝗱𝗶𝘁𝘀, 𝗖𝗼𝗽𝘆𝗿𝗶𝗴𝗵𝘁 & 𝗖𝗼𝘂𝗿𝘁𝗲𝘀𝘆:
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