The Cheesecake Factory will begin serving a new flavor, Cookie Dough Lover’s Cheesecake with Pecans, to celebrate National Cheesecake Day on Sunday, July 30.
The Calabasas-based chain launched a new loyalty program, Cheesecake Rewards, and people who sign up before July 30 can qualify for a slice of any flavor of cheesecake for half price if they dine in on July 31 or Aug. 1, according to a news release. The offer is good for every member in a group up to six people, providing at least one member is enrolled in the program.
New members will also receive a free slice of cheesecake if they join before Labor Day, Sept. 4, and for their birthdays, according to the chain’s website.
As usual for its new flavors, The Cheesecake Factory will donate 25 cents to the relief organization Feeding America for every slice of the Cookie Dough Lover’s Cheesecake sold through July 29, 2024.
Last year’s new flavor was Basque Cheesecake, which has a slightly different texture from New York-style cheesecake. It will remain on the menu, according to the chain.
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