Jonathan Mayers, an modern music pageant creator recognized for co-founding Bonnaroo and Superfly Leisure, died on the age of 51.
“Our hearts are extremely heavy as we mourn the loss of one of our co-founders, Jonathan Mayers,” Bonnaroo wrote in an Instagram story posted on Tuesday. “For more than a decade, Jonathan was a creative force behind this festival that so many of us have held near and dear to our hearts now for more than twenty years.”
A reason behind demise was not given.
The reside leisure producer’s demise was introduced days earlier than Bonnaroo kicked off in Manchester, Tenn. as attendees had been already on web site tenting forward of the annual music occasion.
“As a very small token of our appreciation for what he contributed to Bonnaroo, we will plant a tree in his honor on The Farm,” Bonnaroo’s Instagram submit added.
The Farm at Bonnaroo is the place the pageant has occurred since he co-founded it in 2002.
“Our thoughts are with Jonathan’s family and friends during this very difficult time,” the pageant’s account shared. “This weekend we celebrate Jonathan by doing the two things we know best to do in our favorite place on the planet. Spreading love and radiating positivity. Thank you, Jonathan. This one’s for you.”
The music pageant, which runs from June 12-15, is understood for its numerous lineup.
2025 headliners embrace Luke Combs, Olivia Rodrigo, Avril Lavigne, Nelly, and Vampire Weekend.
Exterior Lands, a San Francisco-based music pageant Mayers co-founded below Superfly, paid tribute to him in an Instagram submit on Tuesday.
“Jonathan was the creative force behind so much of what makes Outside Lands feel magical,” the submit claimed. “He had a gift for dreaming up the surprise-and-delight moments that turned ordinary spaces into unforgettable experiences. From the Ranger Dave statue and Choco Lands to the whimsical bridge facade on top of the Lands End stage, all Jon.”
“More than anything, we will miss his unwavering dedication to bringing people together, his passion for pushing boundaries, his infectious laugh, and his ability to tap into the inner child in all of us. Thank you for your vision, your heart, and the magic you brought into this world. We will miss you dearly.”
Mayers left Superfly in 2021 to create Core Metropolis Detroit, which sought to lift cash and spend money on “culturally rich” neighborhoods, based on an funding deck of the challenge reviewed by Music Row.
The live performance producer was additionally behind creating fan experiences just like the “Friends” pop-up SoHo and “The Seinfeld Experience” in New York’s Gramercy neighborhood.
