Some issues simply can’t keep buttoned up.
American Eagle has responded to critics after the model’s new denim marketing campaign with Sydney Sweeney brought on main controversy.
“‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans,” the corporate mentioned Friday in an announcement obtained by The Submit. “Her jeans. Her story.”
“We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” the assertion continued. “Great jeans look good on everyone.”
Sweeney, 27, and American Eagle confronted backlash earlier this week after the blonde-haired, blue-eyed “White Lotus” starlet appeared in a brand new denim advert for the favored clothes and accessories retailer.
“I have great jeans… now you can too,” the “Euphoria” actress wrote on Instagram on July 23, alongside a video for the controversial marketing campaign.
However the tagline, which was seemingly a pun on the phrase “genes,” had some social media customers evaluating the advertising and marketing transfer to “Nazi propaganda.”
“I thought it was gonna be, like, kinda bad, but wow,” one critic wrote on TikTok. “That’s gonna be in history books!”
“I will be the friend that’s too woke, but those Sydney Sweeney American Eagle ads are weird,” one other added. “Like, fascist weird. Like Nazi propaganda weird.”
“Like, a blonde-haired, blue-eyed white woman is talking about her good genes. That is Nazi Propaganda,” a 3rd particular person commented, whereas a fourth responded, “Saying that a blonde-haired, blue-eyed girl has ‘good genes’ is Nazi s–t.”
Singers Lizzo, 37, and Doja Cat, 29, additionally took to social media to ridicule Sweeney and American Eagle over the controversy.
“My jeans are black…” the “Truth Hurts” singer wrote alongside a digitally altered image exhibiting herself within the denim shirt and denims that Sweeney wore for the American Eagle picture shoot.
Doja Cat shared a TikTok video of herself repeating Sweeney’s American Eagle marketing campaign monologue with an exaggerated accent.
Nonetheless, others got here to the “Anyone But You” star’s protection and agreed that American Eagle’s new denim marketing campaign was nothing past a intelligent play on phrases.
“I’m confused, why are people outraged by this?” one fan wrote on Instagram. “She looks stunning!”
“You have absolutely nothing to apologize for,” another person commented, whereas a 3rd wrote, “If you want to hate on this ad campaign, please go touch grass!”
Nonetheless, American Eagle appeared to distance itself from the “Nazi propaganda” backlash by sharing different adverts from the marketing campaign that didn’t characteristic Sweeney.
“Denim on denim on denim… on denim,” the corporate wrote alongside the brand new advert on July 27. “AE has great jeans.”
Plus, American Eagle’s inventory rose greater than 10% instantly after the brand new marketing campaign kicked off on July 23.
Sweeney herself has but to reply to the backlash and controversy brought on by her “Great Jeans” advert marketing campaign.
