Nearly half of UK consumers (45 per cent) now choose buying in-store, in comparison with simply 30 per cent who favour on-line, as per a brand new analysis commissioned by Battersea Energy Station, certainly one of London’s main buying locations.
The return to the excessive road is pushed by the enjoyment of in-person buying experiences reminiscent of making an attempt on completely different sizes and kinds (38 per cent) and the benefit of visiting a number of shops in a single location (30 per cent).
The info additionally exhibits that two-thirds of consumers dwelling within the UK use trend to really feel assured and empowered, quite than observe the most recent tendencies. One-third stated they discover their biggest fashion inspiration when buying in-store.
Practically half of UK consumers now choose in-store buying over on-line, pushed by the enjoyment of making an attempt on garments and comfort, in line with analysis by Battersea Energy Station.
Two-thirds use trend for confidence, not tendencies, although many discover becoming room mirrors emotionally difficult.
Youthful consumers additionally search participating in-store experiences.
Nonetheless, the analysis additionally uncovered a deeper emotional situation: 47 per cent of individuals dwelling within the UK, rising to 56 per cent for ladies, discover taking a look at themselves within the mirror whereas making an attempt on garments a troublesome expertise. As well as, 47 per cent of 25–34 yr olds consider buying locations want to supply in-store experiences to draw guests who sometimes store on-line.
“As the research shows, consumers are moving away from online shopping and returning to shopping in person. We’re proud to be creating a destination where retail goes beyond transactions – it’s about atmosphere, engagement, and ultimately the visitor journey leading to a positive shopping experience. From exciting new concept stores to innovative in-store services, the brands at Battersea Power Station are always looking for ways to elevate our visitors’ overall experience at the riverside neighbourhood,” Kate Boothman-Meier, head of communications and advertising at Battersea Energy Station Growth Firm, stated.
In response, trend and wonder manufacturers at Battersea Energy Station will host a sequence of occasions between Might 12-31, 2025 as a part of the riverside neighbourhood’s Radiant Reflections marketing campaign, which inspires consumers to have fun themselves and their reflections.
