Pay no consideration to the calendar.
Autumn begins when Starbucks says it begins.
This yr, the espresso juggernaut’s Pumpkin Spice Latte season will start Aug. 26 — the identical as final yr.
It was 21 years years in the past, again in aught-3, on a day that ought to go down in model advertising historical past, when Starbucks launched the Pumpkin Spice Latte. The transfer set off a fall beverage revolution. Now, just about each store that sells espresso — from 7-Eleven to indie roasters — provides some model of the PSL or different fall-flavored drinks.
At Starbucks, the complete autumnal menu — assume apple — will launch that day additionally.
What for those who’re a kind of who doesn’t prefer to drink pumpkin coffees till autumn truly arrives?
Mark Sept. 22 in your calendar.
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