The rollout of Nike’s collaboration with Kim Kardashian’s shapewear model Skims will miss its goal to launch this spring due to manufacturing delays, in accordance with a report.
NikeSkims, the joint model that was introduced in February with the goal of promoting coaching footwear, attire and equipment within the ultra-competitive ladies’s activewear market, will launch its first assortment someday later this yr — although a agency launch information stays unsure, folks conversant in the matter advised Bloomberg Information.
“We expected the first ‘comprehensive collection’ would be available during the quarter that ended in May,” Nike CEO Elliott Hill advised buyers only a few months in the past.
However that timeline has quietly slipped.
The holdup stems from manufacturing points, sources advised Bloomberg Information, although Nike continues to be aiming to launch the gathering earlier than year-end.
The delay has left keen buyers ready for a glimpse of the inaugural merchandise, which stay underneath wraps — with no affirmation but on whether or not there can be a preview or teaser drop earlier than the total launch.
Regardless of the lag, each firms are deeply invested within the three way partnership.
Nike is banking on the star energy of Kardashian — entrepreneur, actuality TV icon, and social media juggernaut — to revitalize its ladies’s enterprise and reassert cultural relevance amid slowing progress.
For Skims, the partnership with the world’s largest athletic model might catapult it past underwear and shapewear and set up a foothold within the aggressive activewear house.
Nike, which unveiled the collaboration in February after greater than a yr of secrecy, has constructed a devoted group to supervise the model.
The division contains workers from each Nike and Skims, together with newly employed designers nonetheless being introduced onboard. The enterprise is predicted to provide a line of coaching gear, together with sneakers, clothes, and equipment.
The collaboration comes at a essential time for the sportswear large.
Shares of Nike have tumbled greater than 20% for the reason that begin of the yr, whereas the broader S&P 500 index has climbed 2%.
Traders can be paying shut consideration for updates when Nike publicizes its fourth-quarter earnings on June 26.
Hill, who returned from retirement final yr to guide the corporate, has emphasised the significance of energizing Nike’s ladies’s division as half of a bigger turnaround technique.
The NikeSkims partnership, he advised shareholders in March, would ship a “comprehensive collection” that would reignite momentum.
Whereas the timeline has slipped, expectations stay sky-high.
The worldwide launch continues to be deliberate for 2026, and insiders say the businesses are decided to get the small print proper — even when meaning making followers wait a bit of longer.
The Submit has sought remark from Skims and Nike.
